Real Ale and Local Food at The George

The George Hotel in Cullingworth was recently taken over by Chris Thompson and his partner Jo. Chris wanted an affordable and effective website that he could update himself.

As with many of our new clients Chris was introduced by one of our existing clients, Lee Mitchell of Air Cooled. We love it when this happens as it shows that we must be doing something right! Thanks Lee.

The George Hotel has been fully re-furbished by Chris and Jo and is the showcase for the Old Spot Brewery, another company that Chris is involved in. The pub is putting an emphasis on quality, locally sourced food and real ale from it’s own brewery. Chris was concerned that this should be reflected in the website and wanted a solution that had everything he needed in one place.

After a short visit to talk through the website and understand a bit more about the business, we recommended one of our hospitality site packages, tailored to match the George brand. As the food is so important we also provided specialist food photography to make sure that the site reflected the experience that customers have when visiting the George.

The final website includes everything that Chris and Jo need to run their business on the internet and is supported by our basic web marketing package. The George site includes:

  • Our hospitality essentials website package
  • Food menu plugin for building the specials board and the guest beers board – this can be updated quickly by the Chris and Jo.
  • Social sharing – to allow visitors to share pages on Twitter, facebook, by email or printing etc.
  • Analytics – to measure traffic and the effect of web marketing.
  • Search Engine Optimisation – to help with being found in Google and other search engines.
  • Google maps for directions
  • Interactive forms for contacting The George and enquiring about tables for dining.
  • Email marketing – to collect email addresses and provide monthly newsletters etc.
  • News and Events section for Chris and Jo to update easily.
The photography was completed with one of our website photography packages and featured a location shoot featuring exterior and interior shots, the staff, beer and food. Chris said himself that he thought the affordable extra budget for photography was well worthwhile.
The site was turned round with a week from the initial meeting to going live.

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